Executive Profiles:
Sherrie Grabot,
Chief Executive Officer

With experience as both a former plan sponsor and plan provider, Ms. Grabot has a strong understanding of what participants and retirement plans require to succeed. This insight has guided her in founding and leading GuidedChoice.

In the 1980s, Sherrie was responsible for building some of the earliest 401(k) software products and recordkeeping systems. In the early 1990s she was the first to automate a 401(k) plan at the desktop. As Manager of HR Systems and Financial Programs at Apple Computer, Inc., she spearheaded the automation of Apple's 401(k) plan. She then joined T. Rowe Price as Vice President and Regional Client Manager, responsible for their West Coast institutional practice.

In 1995 she began development of our first product, GuidedSavings, as a business unit within Trust Company of the West (TCW). In 1999 TCW spun off the business, and Sherrie established GuidedChoice, Inc. as an independent service company. As an active member of the ERISA Advisory Council, she continues to be a leader in the evolution of 401(k) at the national level.