Enhance participant retirement readiness and confidently fulfill your fiduciary responsibility.

  • Independent fiduciary
  • Scalable technology
  • Low fees

Enhance participant retirement readiness and confidently fulfill your fiduciary responsibility.

  • Independent fiduciary
  • Scalable technology
  • Low fees

Why Plan Sponsors, Advisors, Investment Consultants and Recordkeepers Choose Us

  • ERISA 3(38) Fiduciary Independence

    We hold fiduciary responsibility for participant investment advice, customized to plan rules and investment options – and with NO revenue sharing and NO hidden costs.

  • Low, Capped Fees

    Our scalable and secure digital technology enables an asset-based, fee-only structure – and a unique hard dollar maximum.

  • Plan Analytics

    Our retirement readiness data can enable greater insights into plan health and provide personalized messaging, successfully incenting participants to take action.

  • Compatible

    We can utilize any existing data format and help support your fiduciary duty to select a fiduciary service provider.

  • Proprietary Methodology

    Our methodology uses double optimization and our own Bi-CRRA utility function to achieve richly personalized retirement planning and investment advice that goes beyond simple asset allocation.
    Learn more about our methodology.

Solutions For Employers, Plan Sponsors and Advisors

Core to GuidedChoice services is the belief that informed actions today can enable greater retirement readiness. All services are built to handle the most complex plan designs, yet securely scale across a diverse workforce – achieving utilization rates among some of the highest in the industry.
Defined Contribution Plan Services
Small Business IRA
Defined Contribution Plan Services
  • Managed Accounts

    Complimentary scenario planning coupled with professional advice and management - designed to improve engagement, savings rates and retirement income.

    Learn More about Managed accounts
  • Retire Ready Portfolio

    Offers the simplicity of a TDF, but crafted with your plans investment line-up, fiduciary report for sponsor review, and personalized retirement readiness.

    Learn More about our Retire Ready Portfolio
  • Retirement Readiness Analytics

    Augment plan health analytics with projected retirement income and the ability to segment your population by age, demographics and more to effectively increase employee retirement readiness.

    Learn More about Retirement Readiness Analytics
  • Retirement Income Planning

    Help participants avoid the worry of running out of money after they retire with an income, drawdown and investment strategy personalized to their life changes and goals

    Learn More about RETIREMENT INCOME PLANNING
  • Fiduciary Services

    Our 3(21) or 3(38) fiduciary services have the industry-leading oversight and due diligence to give your company the strong fiduciary support it needs.

    Learn More about OUR FIDUCIARY SERVICES
  • Digital Retirement Advice

    For government plans, we provide personalized investment advice and retirement planning to each participant - includes scenario planning and projected retirement income.

    Schedule a meeting to
    Learn More
Small Business IRA

Small Business IRA

Our IRAs are an easy and affordable way to offer retirement benefits to your employees without having to accept fiduciary responsibility. Chose a SIMPLE, SEP or Payroll Deduction IRA - all are professionally managed, offer unbiased advice, and have low fees. This way, your employees can focus on growing your business, while we grow their future.

Learn More about small business iras Get started

Not sure where to start?

Schedule time with our Business Team.

Benefits of Partnering with Us

  • Plan Sponsors

  • Plan Advisors

  • Plan Investment Consultants

  • Recordkeepers

  • 3(38) fiduciary – with sponsor indemnification

  • Optimized – specifically to plan rules & investments

  • Low fees – with a maximum dollar cap

  • Scenario planning – achieving high engagement

  • Compatible with existing integration to a competitor and/or recordkeeper

  • No conflicts of interest

  • Strong partner with your advisor

  • Plan analytics – measuring retirement readiness by participant segment

  • Customized to your design & investments

  • 3(38) fiduciary advice for participants – so you can focus on your clients

  • Low fees – so you can add value

  • Plan analytics – that you deliver

  • You own plan sponsor/client relationship

  • Learn More
  • 3(38) fiduciary – with sponsor indemnification

  • Optimized – to plan design, rules, investments

  • Low fees – with a maximum dollar cap

  • Scenario planning – achieving high engagement

  • Unique methodology – double optimized using Bi-CRRA utility function

  • Compatible with existing integration to a competitor and/or recordkeeper

  • No conflicts of interest

  • Plan analytics – measuring retirement readiness by participant segment

  • Scenario planning – achieving high engagement

  • Fast integration – and compatible with competitor data formats

  • Modular engine – scalable across diverse plan designs & participant segments

  • Plan analytics – measuring retirement readiness by participant segment

  • Low fees – so you can add value

  • Mitigate fiduciary liability by offering multiple managed account providers

Our mission is to bring financial freedom to everyone.

For nearly 20 years, we’ve partnered with plan sponsors, advisors, consultants and recordkeepers to elevate retirement plan success. From the start, GuidedChoice has been fully independent and led by principles that set a new standard for transparency and trust, while only working in the best interest of our clients and their participants.

Learn more from our founder and CEO, Sherrie Grabot and her mission.

  • Nearly 20 years Of innovation and success

  • Over 2 Million Customers assisted

  • Over $15 Billion In assets under management

More than 27,000 plan sponsors trust us to provide retirement planning advice to their employees

  • Ann
  • Atmos
  • Ghirardelli
  • Humana
  • McDonalds
  • NXP
  • Paychex
  • Spirit
  • Williams
  • Wilson

None of the companies listed above have provided an endorsement, either expressed or implied, of GuidedChoice or any of its retirement planning products or services.

Our business team is always ready to listen to your challenges and recommend a solution tailored to your needs. Contact us to arrange a no-obligation call today.
Schedule a meeting