The you want starts here

You can reach your retirement goals. We’ll help you make it happen.


Take a more secure path to your future with a choice of IRAs fully personalized and managed for you.

401(k) Advice and

Get the personal advice you need to manage your 401(k) like a pro, or let us do the hard work for you.

Retirement Income

Make your money last through retirement with a personalized income and investment strategy.

Profit from professional advice and
management unlike any other


Only GuidedChoice combines the power of true personalization with a risk/reward model designed to better protect you against market uncertainty. Discover the advantages that lead more customers and employers to turn to us every day.


20 years

Of Innovation and Success


1.5 million

Customers Assisted


$15 billion

In assets under management

Nearly 35,000

employers trust us to assist and advise their employees

GuidedChoice: For Business Client Logos

None of the companies listed above has provided an endorsement, either expressed or implied, of GuidedChoice or any of its products or services

Trust in a partner who works in your best interests alone

Learn More

From the start, GuidedChoice has been fully independent and guided by principles that set a new standard for transparency and trust. Learn more from our founder and CEO, Sherrie Grabot.

Recognized and featured by:

Enjoy greater savings the moment you join us

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Our mission is to bring financial freedom to everyone

That’s why we offer pricing that’s affordable no matter how much you want to save for retirement. Always with no minimum investment or plan balance requirements.

See how much you can save by opening or rolling over to an IRA

IRA Annual Fees

Use our Free IRA fee checker and go one step further. Get a personalized assessment of what you are paying now and how much you could save with a GuidedChoice IRA. Try it for free and compare your fees now.

 Compare Fees Now
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*Based on industry average annual fees of 2.47% vs. GuidedChoice IRA annual fees of 0.63%, plus our annual fee if balance is under $50,000.

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